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Google reported that its earnings for Q3 of 2011 exceeded $9.7 billion – a 26% increase over last year’s Q3 earnings. So, where does all of this profit come from? The answer is that 97% of Google’s revenue comes from AdWord’s advertising, which includes bidding on certain keywords to get top ad placement on the page. On other words, the advertiser pays a pre-determine CPC (cost per click) on that particular word, or any phrases containing that word.
So what is Google’s gold? What are these words? And better yet – how can you benefit from using these keywords in your search campaign without paying the hefty price tag?
Drumroll please….Google’s top twenty keyword categories with the highest search volume and highest cost per click are:
1. Insurance - $54.91 CPC
2. Loans – $44.28
3. Mortgage – $47.12
4. Attorney – $47.07
5. Credit – $36.06
6. Lawyer – $43.51
7. Donate – $42.02
8. Degree – $40.61
9. Hosting – $31.91
10. Claim – $45.51
11. Conference Call – $42.05
12. Trading – $33.19
13. Software – $35.29
14. Recovery – $42.03
15. Transfer – $29.86
16. Gas/Electricity – $53.62
17. Classes – $35.04
18. Rehab – $33.59
19. Treatment – $37.18
20. Cord Blood – $27.80
* Information compiled by Wordstream.com
Here are a few tips how to take advantage of these keywords without paying the high price
• Use longtail phrases in your online advertising campaign. Such as ballet classes in Philadelphia. Remember that most of the time people don’t type just one word into Search, they type phrases. Long tail phrases pinpoint your audience. Why would you want to advertise to people looking for college accredited classes?
*Use Search Engine management software. Our partner, Google has one that is free to use. Adword’s Keyword Research Tool
• Use your competition as a keyword. If you are a university and have a competitor who advertises a lot and pays for keywords, use their name in • your keywords. When people search for them, you will come up in the search as well.
•Optimize your site for SEO through blogging, page optimization, inbound links, etc.
Google Pay Per Click management software is the most powerful and precise platform available. With robust targeting measurement, recommendations and the ability to increase performance, advertisers can accurately determine pay per click performance and ROI for their marketing dollars.
