Cross channel online advertising increases campaign results by 23%!

We’re all about the blend. Banners, search, Facebook, mobile ads, video ads… These are all solid channels that when deployed alone can do very well. But together these channels can give you an overall lift averaging 23% better response over a single channel.

Think about how you use the web. You look at local news (banners), major sites (banners),  search (search ads) facebook, and even use your mobile for information. Blending ads across all of these channels holistically will increase your reach. Using audience and geo targeting can insure that your ads are delivered to your potential customers wherever they go on the web.

Here’s a common problem. Facebook targets your ads. Google targets your ads. Mobile ads target by audience. Your local newspaper does not. How do you get a real targeting effect to the same people across each of these channels? Here’s our approach to blending ads for maximum results. Smoothie Infograph: Blending online ad channels for maximum results

10 comments

  1. What is the right online blend for your business? | Adneedle All In One Online Advertising Platform
    September 30, 2011

    [...] Cross channel online advertising increases campaign results by 23%! [...]

  2. Expanding into new markets with online advertising | Adneedle All In One Online Advertising Platform
    September 30, 2011

    [...] Use a combination of search, Facebook and display for increased results. Search will drive the clicks to your site. Display will reinforce your brand positioning. Facebook [...]

  3. Using online advertising to enhance traditional marketing | Adneedle All In One Online Advertising Platform
    September 30, 2011

    [...] Many of our customers have extensive experience in traditional marketing. They use targeted direct mail, local and regional broadcast, print and out of home in very tactical ways, often combining media for increased roi. [...]

  4. Online advertisers seek cross-channel ad solutions that work. | Adneedle All In One Online Advertising Platform
    September 30, 2011

    [...] Respondents rely on separate campaign data spreadsheets for channel integration.  Despite executing large, complex campaigns that leverage more than 10,000 search keywords or [...]

  5. 5 killer ways in increase ppc performance | Adneedle All In One Online Advertising Platform
    September 30, 2011

    [...] to increase ppc performance by combining targeting and keywords and grooming your strategy in cross-channel online advertising. Utilizing a blend of search, display and mobile, you can reach your most relevant and interested [...]

  6. Which online ad channel works best for your business? All of them. | Adneedle All In One Online Advertising Platform
    September 30, 2011

    [...] ads, etc. Each expert will tell you that their particular channel is the most effective. However by blending across multiple online channels increases results significantly. So what are the different types of online ads and what does each offer? Search and PPC (pay per [...]

  7. The Cost of Targeting Online Ads. | Adneedle All In One Online Advertising Platform
    October 3, 2011

    [...] profile that reaches a targeted audiences across all display channels on the sites that THEY visit- And increasing results by up to 23%! When they do decide to click, be sure to maximize conversions by using [...]

  8. No web page? No problem. Click to call ads are the perfect solution. | Adneedle All In One Online Advertising Platform
    October 17, 2011

    [...] Where to start? Visit Adneedle and see how easy it is to run click 2 call, banners, facebook and search ads all in one place. [...]

  9. Give the people what they want! Online ad reporting that’s easy and effective. Tools like the big guys use. | Adneedle All In One Online Advertising Platform
    October 31, 2011

    [...] we’ve demonstrated time and again the benefits of cross-channel online advertising and how it increases results up to 23% over single online channels. And that you can utilize audience, geo and demographic targeting, as well as retargeting. And that [...]

  10. Ad It All Up – Cross-channel online advertising turbocharges CTR’s | Adneedle All In One Online Advertising Platform
    November 9, 2011

    [...] Display+Search+FB+Mobile=23% increase in conversions over a single online ad channel [...]