A platform for managing and optimizing your Search, Display & Facebook campaigns all from one place.
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Google reported that its earnings for Q3 of 2011 exceeded $9.7 billion – a 26% increase over last year’s Q3 earnings. So, where does all of this profit come from? The answer is that 97% of Google’s revenue comes from AdWord’s advertising, which includes bidding on certain keywords to get top ad placement on the [...]
Online advertisers are demanding. And rightly so. With pinpoint accuracy and detailed reporting and analytics, online advertising proves its worth against traditional and outmoded online options. At Adneedle, we’ve demonstrated time and again the benefits of cross-channel online advertising and how it increases results up to 23% over single online channels. And that you can [...]
Measurement is one of the core competencies of online advertising. Because such detailed data is so readily available, advertisers have incredible control and options for delivering effective ads and increasing performance through this channel in real time. We recently spoke with a new customer who has been doing conventional print, broadcast and direct mail. They [...]
If you ask businesses where they face challenges in getting their businesses online you’ll get varying misconceptions. We’ve hear them all. Here are a few noteworthy misconceptions: It doesn’t deliver. With a compelling offer, decent ads and a landing page that drives engagement, there is no better way to spend your ad budget. The ability [...]
I was pretty shocked to see two very large supermarket chains right in my own backyard get in a tiff over improper keyword usage on sponsored PPC search ads. The local incumbent, Price Chopper, is suing the new entry into the market, ShopRite, over ads that ShopRite ran that actually used the term “Price Chopper [...]
How well do you know the answers to these 5 basic questions?
Starting and stopping an online ad campaign can sometimes be akin to day trading. You see a stock drop and you sell. Prudent financial planners advise staying the course with regards to a stable long-term Pay Per Click strategy. Online advertising is similar in many ways. With search, you’re bidding on keywords, using Pay per [...]
Display+Search+FB+Mobile=23% increase in conversions over a single online ad channel The more campaigns we run, the more we see that cross-channel marketing works. Here’s how: – Cross-channel online ads reach up to 5x’s more people than a single channel – 23% increase in performance over any single channel – People need to see your message [...]
We all know that having a conversation with a potential customer is the fastest way to close a sale. When considering which online ad formats deliver the most highly qualified leads, Click to call mobile ads are the fastest way to connect directly with customers with your local business. Here’s how: 73% of people are [...]
Some of our micro and small businesses struggle with creative services. They can get ads done for free when they advertise on the local newspaper website, but these don’t historically perform well. They don’t have unique landing pages, and sending a potential customer to their homepage can be a response killer if someone actually does [...]
