A platform for managing and optimizing your Search, Display & Facebook campaigns all from one place.
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The client:
The Capital Region YMCA held its annual new membership drive in January 2011. The campaign was based around a “Love” theme for Valentine’s Day. They designated a budget of $100 per day to their online campaign.
The goal:
Increase club membership and Facebook fans
The strategy:
• Target local websites
• Audience targeting to people interested in health and fitness
• Utilized health and wellness related keywords and keyword optimization
• Utilize retargeting to find previous visitors to their website
• Google Analytics in the same dashboard for even more comprehensive reporting
• Display, Search, Facebook & Retargeting
The budget: $2500
- 3x’s increase in membership over previous initiatives
- Over 3.5 million impressions served
The results we so impressive that they extended the initial offer and ran a “no joiner fee” promotion on Valentine’s Day.
Director of Marketing, Robert Tortaro, was so thrilled with the results of this online campaign, that he has recommended Adneedle to the YMCA corporate management office for all divisions.
