A platform for managing and optimizing your Search, Display & Facebook campaigns all from one place.
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The client:
Upstate Clinical Trials, a research company that helps the Pharmaceutical industry by initiating clinical trials and studies, had been having difficulty targeting the exact types of patients needed for their clinical trials program. Current advertising delivered marginal results and was expensive.
The goal:
Reach a more targeted audience.
The budget: $500
The strategy:
• Target specific websites such as WebMD.com and Health.com
• Precision audience targeting
• Keyword optimization
• Display and search
- 250% increase in performance over previous advertising initiatives
- Delivered a very qualified audience to a niche market
Adneedle’s technology analyzed and optimized the performance of ads in real-time, driving the results up tremendously. The initial ads were delivering a lower CTR of 0.01%. A quarter way though the campaign, the ads were automatically optimized and CTR’s increased to 1.6%, and by end of campaign 2.5%.
