A platform for managing and optimizing your Search, Display & Facebook campaigns all from one place.
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The client:
Suneast Federal Credit Union is a mid-sized credit union located in Aston, PA, just outside of Philadelphia. They had an innovative idea to run an auto loan sale over the Fourth of July weekend in conjunction with a contest to win U2 tickets to an upcoming concert. The auto loan sale was 4 days long.
The goal:
Increase auto loan sales
The strategy:
• Ran campaign for 2 weeks at $200 per day budget and saturated the regional market
• Audience Target people searching for auto loans and purchasing a car
• Drive traffic to landing page on website specific to auto loan sale and contest
• Keyword discovery and optimization for both auto loans and upcoming U2 concert
• Campaign optimization: ran best performing ads more often
• Display, Search, Facebook and Mobile ads
The budget: $2600
- $1.1 million in auto sales
- Over 390x’s ROI
