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The client:
County Bank is a mid-sized regional bank located in Greenwood, SC. They had previously advertised through traditional print, direct mail, billboard and broadcast.
The goal:
Boost sales of mortgage and home equity loans
The strategy:
• Audience Target people searching for real estate, mortgages and loans in County Bank’s region
• Utilize existing client keywords and keyword optimization
• Display, Search and Facebook ads
The budget: $2600
Approximately 15 new mortgages written, which is:
- a 4x’s increase over previous initiatives
- Over 32x’s ROI
- 1/8 cost of traditional advertising
Case Study: Online ads drives huge volume for local lender. | Adneedle All In One Online Advertising Platform
January 13, 2012[...] to hear from a true convert who sees what online advertising with Adneedle can accomplish. See Case Study [...]